Tag Archives: search engine optimisation
VARN Original Research: Over 59% of people still don’t know the difference between organic and paid search results
For our latest research please CLICK HERE. When entering a query in to Google Search, Google provides you with a page of results, and for commercial queries appearing at the top of the results, some of these results are often paid adverts. These are very similar in appearance to the regular organic search results, but […]
What are Advanced Google Search Operators and how should I use them? – Part 2
As mentioned within last month’s blog, Advanced Google Search Operators are special commands you can carry out within Google that help identify SEO opportunities within your website. Simply put, they’re pieces of text you can add to a search, in order to better filter your results. Last month we covered some of the most commonly […]
What is internal linking and why is it important?
The term ‘Internal Linking’ refers to the way in which pages within a website connect to each other, via hyperlinks. Rather than External links, Internal links are those which people can click to visit a destination page within the same site as that where the original link is located. This can include a variety of […]
What is the most important thing I can do to get my website to perform better?
There are so many aspects of digital marketing that you could ask this one question to 100 people and get 100 different answers. But if you are responsible for revenue and/or enquiry levels being driven by your website then we recommend you set aside a few hours a month to the following task… Interact with […]
What’s SERP?! An essential guide to SERP Features: Part 1
Whether you are a website owner, an SEO or simply somebody who regularly uses search engines to browse the web, you will have noticed the evolution of search engine result pages (SERPs) over the past few years. Gone are the days where the results page displayed a plain list of 10 blue links, now search […]
What’s SERP?! An essential guide to SERP Features: Part 3
In this instalment of What’s SERP, we will be looking at one of the best performing types of search result, Rich Snippets. We will also focus on a very familiar type of rich snippet, Ratings and Reviews. There is often a lot of confusion between Rich Snippets and Featured Snippets, and the differences between the […]
Why Good SEO Techniques Are Future Proof
In the last few years Google has been updating its algorithms a lot and has honed in on semantic search rather than just keyword data – which means that quality content rises higher in the rankings than the spam.
Why Google Is Not Telling You Everything About Ranking Signals
Why SEO and PPC can be a waste of money
Why SEO Should Copy Team GB Including 35 Marginal Gains for Your Website
Making an improvement that will equate to a 1% difference does not sound like much. You may be astounded then, that Team GB’s Olympic track cycling team won seven gold medals in the London Olympic Games by focusing on 1% improvements.
Why You Need To Check Your Links After The Recent Google Penguin 3.0 Update
A representative from Google has confirmed that a much anticipated Penguin 3.0 update was rolled out on Friday 17 October – a year after the last one. When Google updates its algorithms there is always a stir in the world of SEO, a held breath moment where analysts’ see how websites are affected or not, […]
