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Google
- How to write content that gets links
- How good quality website content helps you increase sales
- Important Announcement from Google: A Double Algorithm Update for June & July 2021
- How To Use Content Groups & improve Your Google Analytics Reporting
- The Three ‘Paid Search’ Questions to ask in May
- The Three ‘Paid Search’ Questions to ask in April
- Could your business benefit from SEO Mentoring?
- GA4 Terminology – A Google Analytics 4 Glossary
- How to Set up Google Analytics 4 (GA4)
- The Three ‘Paid Search’ Questions to ask this month
- The benefits of upgrading to Google Analytics 4 (GA4)
- Google Ads Digital Tax Pricing Warning – New Fees to Pay in UK November 2020
- Google launches Think With Google: Rising Retail Categories
- Google announces May 2020 Core Algorithm Update: What does it mean for your site and how can you monitor its impact?
- Google’s new feature informs users when their search query does not return relevant results
- What important website information should you update during the Coronavirus pandemic for Google and users?
- Google’s Featured Snippet Update and what Deduplication means for your website
- What are Advanced Google Search Operators and how should I use them?
- Common Search Marketing Myths – Part 9: Submitting Your Website to Google, Social Media and Algorithm Updates
- Google Announces a Broad Core Algorithm Update in June 2019 For the First Time – We Wonder Why?
- What’s SERP?! An essential guide to SERP Features: Part 2
- What’s SERP?! An essential guide to SERP Features: Part 1
- How to get the most from your Google My Business profile
Google Ads
Google Analytics
- Can you Perform Better in 2021 with our search marketing workshops?
- How to track Pageviews on Single Page Applications using Google Tag Manager
- Why Google Analytics Site Search Data is an online publisher’s best friend
- Why publishers NEED to be using Google Analytics
- How to get the most out of Google Analytics
- Google Analytics, Google Images and the Referral Source URL
- If You Use WordPress, You May Need To Update Your Conversion Tracking. Here’s Why…
- Common Search Marketing Myths – Part 7: Can Click Through Rates, Domain Age and XML Sitemaps Impact Your Rankings?
- How to Track Visits from Google Maps in Google Analytics
- If you are in B2B and only try one free software trial for the next six months we recommend you try this one.
- What is Search Keyword Intent Modelling and why is it important?
- Store Visit Conversions: The Future of AdWords Campaigns
- Moving from HTTP to HTTPS – The Benefits and How-To
- Google Analytics: How to Exclude Search Bots and Spiders from Your Reports
- Why It Is Important To Use Customer Data To Drive Repeat Sales
- What Did We Learn From The Google Performance Summit?
- 5 Important Housekeeping Rules For Website Upkeep
- VARN Original Research: How Many Of Us Print Out Web Pages?
- How to uncover ‘(not provided)’ keywords in Google Analytics
- Have You Ever Calculated The Revenue And ROI That Your Website And Online Marketing Could Create To See If It’s Worth It?
- Increase Your Website’s Effectiveness With A/B Testing
- Embrace Website Analytics For A Smarter Business
- Setting Google Analytics To Hide Referrer SPAM
- How Twitter Advertising can work for your business
- How Analytics can help improve your website conversion rate
- Pay Less Per Conversion/Click by Finding New Locations To Target in Google Adwords
- The New and Improved Universal Analytics
- Measure the performance of your paid campaigns with Google Analytics
- How to recover a deleted Google Analytics account or profile
- 7 KPIs for Search Engine Optimisation
- How to measure your ROI from a Google AdWords campaign
- Case Study: Conversion Tracking
- Our Website Call Tracking Software And How It Can Increase Your Advertising ROI
- Five Steps to Better Website Conversions
Google Search Console
- New Features in Google Search Console
- Google Search Console: The Latest Version and 10 Things You Should Be Looking At
- Exploring the New Google Search Console
- Common Search Marketing Myths – Part 3: Ongoing SEO, Website Hosting and Mobile Optimisation
- Googlebot cannot access CSS and JS files on your website? How to fix this issue…
- The new Google Disavow Tool
Google Update
International SEO
- You Shouldn’t Just ‘Dabble’ in SEO If You Want Your Business To Grow Sustainably
- Google Updates Local Business Review Guidelines For Schema Markup
- Why Facebook and Google Are Now More Restricted For Publishers & Some Solutions
- 10 Ways to Keep Out Competitors in Brand Searches
- Google Is Fighting Web Spam On A Global Scale
- Why Varn’s Most Popular Blogs Are Relevant In 2016
- The Time Of Easy Success Online Is Over
- Top Ten ‘Things To Do’ in January to control your brand online
- Tips For International SEO Part 2: Tips 6-10
- Tips for International SEO – Part 1: Tips 1-5
- Testing Your Business’ Value Proposition
LinkedIn Marketing
Local SEO
- What Search Marketing can learn from Formula 1: The parts that make a successful SEO race team
- 3 Reasons Your Website Should Have A Blog Or News Area
- How Traditional Businesses Can Disrupt The Established Marketplace With Search Engine Marketing
- Eight Steps To Take Control Of Your Brand In Local Search
- What is ‘Google Pigeon’ and how will it affect your local search results?
- Google Places: Why it is important and 7 things to consider
- How to submit your site to Bing Places
- How to make the most of your Google Maps page
- What is Facebook marketing and how do I use it?
- 9 Tips for Local SEO (Search Engine Optimisation)
Mobile SEO
- What makes a good mobile site experience? 10 tried and tested UX tips to maximise conversions
- 3 tips to help you prepare for the impact of voice search on SEO
- A Marketing Guide to Help Your Business Prepare For Christmas
- 5 Tips To Evaluate Your Own Website Before Google Does
- Google announces update to mobile search ranking signals
- Google’s most recent AMP update – Instant Mobile Speed?
- 7 Tips For Keeping Pace With Pay Per Click In 2016 And Beyond!
- Different Strategies You Need For Optimising Mobile SEO
- How Smart Phones Are Changing The Paths To Purchase
- Google’s New Mobile-Friendly URL Algorithm: Are You Aware Of The Changes?
- Mobile Friendliness Is About To Be A New Google Ranking Signal
- Google Now Checks Your Website Is Mobile Friendly. Are You Ready?
- Why Mobile SEO is Vital and 5 Mistakes to Avoid
- Things you need to think about when making your website responsive
- Responsive web design for your mobile website : Why Google loves it
- Why You Should Think About Web Design For Mobile Phones
Paid Search Marketing
- Upskill your digital marketing team with our search marketing workshops
- How to get to the top of Google Surfaces
- Google Shopping update: You can now sell on Google for free!
- Why You Should Look At The Timings Of Your AdWords Campaigns
- Why do people actively ignore and complain about Google Ads but happily buy their groceries from paid positions in supermarkets?
- VARN Original Research: Almost 60% of People Still Don’t Recognise Google Paid Ads When They See Them.
- Is it a bad thing that 57% of people still don’t recognise Google ads in search results?
- Common Search Marketing Myths – Part 6: How PPC Affects Organic Search, the Death of Bing and More
- Can You Trust Social Media Profiles? How To Get The Most Out Of Facebook Targeting
- Common Search Marketing Myths – Part 4: Disavowing Backlinks, Outbound Links and Ads Bidding
- VARN Original Research: You Won’t Believe How Many People Don’t Recognise Paid Ads in Google.
- Does your Google AdWords campaign create a profit or just increase your turnover?
- Common Search Marketing Myths – Part 2: Meta Tags, H1 Headings and Google AdWords
- CASE STUDY: How We Helped a Client Improve Ranking, Organic Search, Sales And Revenue
- VARN Original Research: 7% more people don’t know what Google Ads are compared to 12 months ago
- How to include Location Extensions in Google AdWords
- Why Time of Day Matters For Your AdWords Campaigns
- VARN Original Research: 55% Of People Don’t Know Which Are Paid Ads On Google
- Google Announce A New AdWords User Interface
- VARN Original Research: 50% Of People Don’t Know Which Are The Paid Ads On Google
- Why Pay Per Click Requires More Time and Investment in 2015 and Three Tips To Help
- Our Team: SEO, PPC And Football?
- 10 Tips on How to Make the Most of LinkedIn
- Why SEO and PPC can be a waste of money
- Integrating your Business’ Value Proposition Online
Podcast SEO
Search Marketing
- 8 Ways to make your website more accessible and why it is important
- Coronavirus and digital marketing: how to make it through to the other side
- Common Search Marketing Myths – Part 10: Content Marketing, Facebook Hashtags and Anchor Text
- Don’t waste your time and money on broad keyword targeting – it is not as important as you think
- How to Find Featured Snippet Opportunities
- What’s SERP?! An essential guide to SERP Features: Part 5
- What’s SERP?! An essential guide to SERP Features: Part 4
- Learn the skills you and your team need to drive your business forward with our search marketing workshops
- What is the most important thing I can do to get my website to perform better?
- What’s SERP?! An essential guide to SERP Features: Part 3
- Why having an online presence could help sales in your high street shop
- What are Britain’s best online retailers doing right?
- Discover Search Keyword Intent Modelling
- Would Your Company Benefit From a Wikipedia Page and How To Get One
- Speakable Schema Markup for Publishers and its Impact on SEO
- Why search is more than Google and 6 best practices for a vertical search campaign
- What makes the perfect SEO sandwich?
- Common Search Marketing Myths – Part 8: Online Collaborations, Duplicate Content and When to Start SEO
- The Biggest Technical SEO Fail of 2017
- Common Search Marketing Myths – Part 5: Keyword Targeting, Guest Blogging and Changing Domain
- 11 tips that a trip to IKEA taught us about web marketing and SEO
- Common Search Marketing Myths – Part 1: Exact Match Domains, Backlinks and Google
- 5 Rules Of Engagement For Social Media In Business
- SEO In 2017: What’s Next?
- VARN Original Research: How your domain name could be damaging your business
- 6 Top Tips For Google Image Search Ranking
- Varn Nominated For The Drum Search Awards 2016
- World Record Breaking Bag – How We Did It
- Discover 14 Essential Google Ranking Signals for 2016
- Why We Helped Make The Biggest Paper Bag In The World
- How vulnerable is your site to Negative SEO?
- New Top Level Domains and how they impact Google Search
- Why Google Is Not Telling You Everything About Ranking Signals
- 5 Tips For Better Navigation On Your Website
- Google Twitter Partnership, Making Tweets Prominent in Search Results
- Are People Using Shorter Searches For B2B Services?
- How to optimise your META Title Tag and Description
- 5 Tips For Image SEO On Your Website
- Refine Your SEO Strategy In 2015
- Nexus 6 Review And Why We Are Reviewing It
- What Does The Google Penguin Update Mean For Link Building
- Why You Need To Check Your Links After The Recent Google Penguin 3.0 Update
- Why Good SEO Techniques Are Future Proof
- How Your Website Speed Impacts On Your Google Ranking And Conversion Rate
- Improve Your Search Ranking By Changing To HTTPS
- How Varn ended up in the Guardian and how this could help your online marketing
- Ignore Your Sub-Pages At Your Peril
- Why your website USP is critical to success
- How A Website Audit Can Benefit Your Business
- Why SEO Should Copy Team GB Including 35 Marginal Gains for Your Website
- How Google Search Works, As Explained By Google
- Which social media sites should I use to promote my business?
- What is a Google Partner and why Varn are one
- Dont forget Bing! 5 things you can do to get a head start
- How and why to create rich snippets
- Google launches the ‘Hummingbird’ algorithm
- How to create indexable links: Part 2 External links
- How to create indexable links: Part 1 Internal Links
- 9 Tips For E-Commerce SEO
- How to create URLs that help with SEO
- 15 things that Google will penalise you for – Part 2
- 15 things that Google will penalise you for – Part 1
- 8 Tips on writing Meta Descriptions for SEO
- 5 Tips for Optimising your Blog
- Having Poor SEO can be worse than having no SEO at all
- Tips on Writing Title Tags for SEO
- Understanding your Business’ Value Proposition
- Google launches a new plugin: The Google Tag Manager
- Panda 3.9.2 Update: How will it affect you?
- Six steps to a successful SEO strategy
- 7 Tips To Get The Most Out Of Your LinkedIn Advertising
- Googles Latest Algorithm Change & How it Effects Your Business
SEO
- How to get started with your digital content strategy
- 3 Alternative link building techniques to kick start your outreach strategy
- The simplicity of smart SEO thinking
- What are backlinks and why are they important for your website performance?
- How website speed impacts the performance of your business
- Is your Pharma site targeting the right keywords?
- 10 essential long-term SEO wins to help give your website a shot in the arm
- What is internal linking and why is it important?
- SEO for Pharma: Why it is important and how to do it
- Why you should always optimise your content for SEO, even if your goal isn’t organic traffic
- Special Announcement Structured Data – How to highlight announcements in SERPs
- Third-party cookies are dead. How will your online marketing survive?
- In The Schema Things: An essential guide to Schema for your website: Part 3
- Google’s Vision API tool could influence the images we are using on websites
- In The Schema Things: An essential guide to Schema for your website: Part 1
- What are Advanced Google Search Operators and how should I use them? – Part 2
- Top 10 reasons shoppers don’t complete purchases online – Part 1
- Boris Johnson, his dead cat, and great SEO
- How to grow your business online by predicting customer needs
SEO Fails
SERPS
Social Media
Uncategorised
- Google Ads are going through a phrase…
- 5 ways you can improve your SEO outreach efforts
- In The Schema Things: An essential guide to schema for your website: Part 2
- Why your website needs a responsive design
- Eco-friendly Varn: How to make your business more environmentally friendly
- How to manually review your website before Google does
- 5 Important SEO Rules For Successful Website Upkeep
User Experience
- How To Design a Website That Works: Combining Aesthetics and Usability
- Why Your Website Needs Speed For SEO And How RESTful API Can Help
- Don’t Lose Customers Through A Faulty Contact Form
- Digital Branding: 6 Mistakes That Let Down Your User Experience
- Why Your Website’s Imagery Needs The Professional Touch
- Why Do People Leave My Shopping Cart? And How To Prevent This
- Do Your Customers Like Your Website? 5 Tips to make your website perform better
- Intelligent press created with our clients in mind
- 10 Tips on How to Reduce Your Websites Bounce Rate
- Google: 10 reasons why your visitors might not be converting to buyers
Varn News
- FREE video content webinar with award-winning cameraman Jeremy Humphries
- Perform better with search marketing workshops from Varn
- Google tightens FAQ markup guidelines, disallowing the repetition of Q&A
- Is more really better? The problem with big data in digital marketing
- Enter the Varn Christmas game to WIN 1 of 3 amazing prizes
- Would you benefit from bespoke SEO training?
- Creating a Low-risk, High-value Strategy Using Affiliate Marketing
- BOA Bridge Watch: What It Is And Why We Did It?
Varn Research
- 57.4% of people don’t know which links on Google are paid ads
- 58.1% of people don’t know which links on Google are ads: is Google making ads less clear?
- Varn Original Research: 35.1% of users recognise ads on Google but don’t click on them
- Varn Original Research: Only 40% of people know which links on Google are paid adverts
- VARN Original Research: Over 59% of people still don’t know the difference between organic and paid search results
- 13 Amazon SEO Tips and why Amazon is more popular than Google…
Video SEO
Web Content
- Is your website bad for the planet?
- How to create great content that improves your website’s SEO
- What to do if someone copies your website content or design?
- 4 reasons content marketing is important to your business
- 7 reasons why you need a video on your homepage
- Top Video Tips from Award Winning Cameraman Jeremy Humphries
- Top 10 tips to create a killer contact page
- Top Tips for Content That Users Will Love
- Can Google Crawl Content in Accordions for SEO?
- Web design is dead long live web evolution
- Why Should You Write Differently For the Web Than You Do for Print?
- Adblocking is not the end of the free content world
- Why Content Is More Important than Ever in Google’s Eyes
- What Is ‘Quality Website Content’ & 6 Steps To Get It
- Fast Track Your Creative Output With A Content Hack
- The Importance of High Quality Content in SEO
- Everyone Is Blogging! Why Does Your Website Need A Blog?
- 5 reasons why content marketing is important to your business
- How PR helped the online marketing of Bistech and 5 tips to help with your PR
Web Design and Build
- Do you really know what the purpose of your website is?
- Simple tips for managing remote web developers
- Welcome the Arrival of the New PHP 7!
- Review Of The New Edge Browser From Microsoft
- The surprise 11,500 hosting bill and why you need to check your web hosting terms
- When, why and how to back up your website
- Why Carousels and Image Sliders may be bad for your Website
- 14 Tips on how to optimise the use of colour within your website
- 8 Principles to help structure your website, No.4
- 8 Principles to help structure your website, No.3
- 8 Principles to help structure your website, No.2
- 8 Principles to help structure your website, No.1
- Googles guide to good website building
- Five Things to Watch Out for When Designing Your Webpages
