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Aimee Talbot

Aimee Talbot

Technical SEO Manager

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Author info - Aimee Talbot

Qualifications: Google Search and Google Analytics Qualified

Experience:

Aimee has over 10 years of experience in the world of search marketing with a specialisation in both Technical SEO and statistical analysis. Aimee has in-depth knowledge around both on and off-page SEO best practices and is well versed in tools such as Google Analytics, Search Console and all of the relevant SEO platforms.

Bio:

Aimee started her career at Varn in 2012 and enjoys working alongside both the paid search and content marketing teams to develop long term strategies that help clients achieve better search rankings.

Latest articles by Aimee:

09th Mar 2021

GA4 Terminology – A Google Analytics 4 Glossary

With the recent introduction of Google Analytics 4 comes a variety of new jargon that you may not recognise. In this blog, we’re going to take a...
Article by:
Aimee Talbot, Technical SEO Manager
15th Jan 2021

The benefits of upgrading to Google Analytics 4 (GA4)

If you follow SEO news feeds or regularly use Google Analytics to monitor your website performance, it is likely that you've heard of the new GA...
Article by:
Aimee Talbot, Technical SEO Manager
14th Sep 2020

What are backlinks and why are they important for your website performance?

Link building refers to the process of encouraging other people to add a link to your website, within their own online content. Also known as...
Article by:
Aimee Talbot, Technical SEO Manager
24th Jun 2020

What is internal linking and why is it important?

The term ‘Internal Linking’ refers to the way in which pages within a website connect to each other, via hyperlinks. Rather than External links,...
Article by:
Aimee Talbot, Technical SEO Manager
16th Apr 2020

Special Announcement Structured Data – How to highlight announcements in SERPs

In our recent blog regarding updating your website with information about coronavirus, you may have noticed that we mentioned a new form of schema...
Article by:
Aimee Talbot, Technical SEO Manager
01st Feb 2020

10 SEO mistakes to avoid in 2020

Whilst many businesses will have been focusing on the fails of 2019, we are looking forward to 2020 and ensuring it starts off in the right way. So,...
Article by:
Aimee Talbot, Technical SEO Manager
21st Feb 2020

Third-party cookies are dead. How will your online marketing survive?

Within the next 2 years, third party cookies will be a thing of the past Third party cookies are cookies sent from sites other than the one you’re...
Article by:
Aimee Talbot, Technical SEO Manager
03rd Dec 2019

Why your website needs a responsive design

Nowadays, having a website is like running a constantly evolving project, rather than a one-off piece of work. A well performing website will require...
Article by:
Aimee Talbot, Technical SEO Manager
18th Oct 2019

What are Advanced Google Search Operators and how should I use them? – Part 2

As mentioned within last month’s blog, Advanced Google Search Operators are special commands you can carry out within Google that help identify SEO...
Article by:
Aimee Talbot, Technical SEO Manager

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