SEO (Search Engine Optimisation) is a key component of any successful content strategy these days, and SEO methods are used all the time even if we don’t realise it. For marketers who are focusing on creating thought leadership content to share across other channels and to generate leads, you may not think that SEO should […]
We have all seen Wikipedia at the top of our search results. It appears in the number one organic listing spot for around 56% of search terms – higher if you were to remove transactional queries. Even for one-word search queries research suggests Wikipedia pages appear on the first page 8 out of 10 times. […]
One of the common phrases we hear from potential clients is “We want to invest in search engine optimisation, but we want to start off small until we see results”. Whilst this does, in their mind, make total businesses sense, it is important to realise that SEO works very differently from other marketing techniques. When […]
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