It is easy to become overly focused on one aspect of your website – providing a conversion or sale. The immediate revenue generating aspect. Whilst this is obviously an extremely important function of your website, you will not necessarily be able to build your brand loyalty and increase the life-time value of each customer if […]
The general idea of the guidelines is to investigate page quality and assess whether needs are met for site visitors, if a site is considered non-compliant then it may be demoted or even removed from search results. There are some interesting benchmarks set for judgement within the stated criteria and it is worth looking at […]
All webmasters want the same thing, relevant traffic to their site. And we all know that performing well in search engine results = traffic on site. However, despite all webmasters knowing this basic equation, only a very small proportion of sites are using a key SEO tool, Schema Markup! So what is schema markup, what […]
Following the introduction to schema in the last instalment of our blog series where we focused on schema that should be used on all sites, in Part 2 we will be looking at schema for E-commerce Sites. Product Schema Markup What is Product Schema Markup? Product Schema Markup provides search engines with information about […]
Google Search Console has long been an important tool for any SEO or site owner, helping users to monitor traffic, rankings and search queries, identify crawling, index and usability errors, and view their site through Google’s eyes. The new Search Console is currently in the beta stage as Google continue to redesign and streamline their product. […]
Nowadays, it is more important than ever for companies to have an online presence to build brand awareness, trust, improve reputation, provide valuable information and to drive sales and enquiries. However, to reap these benefits, a company must visible in the results for common search terms. Despite the population’s increasing reliance on search engines and […]
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