Insights

Tom Vaughton

Tom Vaughton

Managing Director of Varn Digital Marketing

Contact on linkedin

Author info - Tom Vaughton

Qualifications: Google Search and Adwords qualified

Experience:

Tom started Varn in 2010 after building on years of experience within the search marketing field. Tom is a regular contributor to the Varn blog and covers a range of different areas in SEO including holistic search strategy and news.

Bio:

Tom has been in the search field for years but outside of work he enjoys playing a part on the local Bradford-on-Avon community and spending time with his young family.

Latest articles by Tom:

What Search Marketing can learn from Formula 1: The parts that make a successful SEO race team

Having recently binge-watched the Netflix series ‘Drive to Survive’, Formula 1: Drive to Survive (Season 3) | Official Trailer | Netflix -...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

The simplicity of smart SEO thinking

This world of search marketing, technical SEO and digital marketing can be one where we often see things made much more complicated than they need...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Google Ads are going through a phrase…

Broad Match Modifier (BMM) may be Google Ads’ best feature - and it is being retired. Only coming into play in early 2019, the “+”...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

5 ways you can improve your SEO outreach efforts

So you’ve read our previous article on backlinks and why they are important for your website’s SEO, but you are not sure how you go about...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

How to get to the top of Google Surfaces

2020 has been a year packed with change, and in May Google announced that free listings were now going to be placed on Google Shopping results...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

How to create great content that improves your website’s SEO

A holistic approach is essential to a good SEO strategy. If your website is not sound from a technical standpoint, it will probably not perform well...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Everything you need to know about Podcast SEO

Content is one of the key areas that Google looks at when trying to determine where you should rank on the SERPs, they want you to provide valuable...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Google Ads Digital Tax Pricing Warning – New Fees to Pay in UK November 2020

Google Ads have just announced that they will be charging a new 2% fee on UK served Adverts from the 1st of November - What does this mean for...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

How website speed impacts the performance of your business

Website speed has long contributed to the overall performance of your site from a user experience perspective and an SEO perspective. In fact, it’s...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

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