In this new series from Varn, we will be asking three vital questions each month all about ‘Paid Search’.  These monthly questions are...

Broad Match Modifier (BMM) may be Google Ads’ best feature - and it is being retired. Only coming into play in early 2019, the “+”...

So you’ve read our previous article on backlinks and why they are important for your website’s SEO, but you are not sure how you go about...

Following the introduction to schema in the last instalment of our blog series where we focused on schema that should be used on all sites, in Part 2...

Nowadays, having a website is like running a constantly evolving project, rather than a one-off piece of work. A well performing website will require...

All webmasters want the same thing, relevant traffic to their site. And we all know that performing well in search engine results = traffic on site....

Here at Varn, we recently made the conscious decision to change things up around the office. Once we decided that we wanted to take steps to reduce...

In this instalment of What’s SERP, we will be looking at one of the best performing types of search result, Rich Snippets. We will also focus on a...

The general idea of the guidelines is to investigate page quality and assess whether needs are met for site visitors, if a site is considered...

Launching a website for your business is just the beginning of your work, not the end. There are some business owners who would like the website to...