Having a Google Search Console account for your website is imperative. It is your opportunity to communicate directly with Google, where it is estimated that 70%+ of website searches start from. It is also the best place to start to get an accurate picture of not only how your website performs in search but any […]
Google has recently changed its guidelines on FAQ markups, meaning if you repeat the same question and answer in multiple FAQ pages on your site, you will be in violation of its guidelines. Whilst FAQ schema markup has been around for a few years now, this change simply means you can no longer mark up […]
Google has started to roll out a new update to its search results pages in the US, displaying a message to users to notify them when it is unable to provide high-quality search results which are relevant to their search query. Google works hard to provide the best search experience for its users, constantly updating […]
One of Google’s software engineers, Amit Singhal, outlined in his blog post that “different searches have different freshness needs”, this has now officially confirmed the start of the new era of Google searches – the aim of giving Internet users what they really want. So what’s changed?
What is an SEO audit? There are many ways to build a website for your business and subsequently there are many ways to make mistakes and miss out aspects that are essential for SEO. When you are designing a website, or even making changes to the existing website, it is easy to get caught up […]
Google point out that rich snippets won’t affect your page’s ranking in search results but they will stand out and give searchers additional content to encourage interaction and therefore create additional traffic to your pages.
Search engines work by sending out robots/ crawlers/ spiders that endlessly visit webpages and then index or file bits of content for presenting to relevant queries in the search engine ranking pages (SERPs). The pathways they use for navigating the web are provided by links set up from one web page to another. One of […]
Many industry professionals think that external links are the single most important factor influencing ranking as search engine algorithms use links to measure user insights like trust, authority, and the reverse! \
Why are they so important? The URL is the main navigational tool when going from page to page that people recognise.
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