07th Nov 2019 Why Google Analytics Site Search Data is an online publisher’s best friend In a previous blog, we outlined some of the reasons why all publishers should be using Google Analytics. It is an invaluable free online tool that... Article by: Katie, Technical SEO Expert More articles by Katie
29th Sep 2019 What are Advanced Google Search Operators and how should I use them? Advanced Google Search Operators are special commands you can carry out within Google that help identify SEO opportunities within your website.... Article by: Aimee, Technical SEO Manager More articles by Aimee
22nd Sep 2019 Simple tips for managing remote web developers Managing web developers is difficult in its own right but managing a team/individual hundreds of miles away, well that’s just adding fuel on the... Article by: Ruby, Digital Project Manager More articles by Ruby
12th Sep 2019 Top 10 reasons shoppers don’t complete purchases online – Part 1 We are going to take a look at why online shoppers abandon their shopping cart purchase before completion – after they have decided to buy an item... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
11th Aug 2019 Varn Original Research: 35.1% of users recognise ads on Google but don’t click on them You can read our latest research here. In July, we asked users the question “Do you know which links on the Google search results page are... Article by: David, Digital Marketing and Video Executive More articles by David
19th Aug 2019 Why publishers NEED to be using Google Analytics According to a recent study, 91% of content does not get any search traffic at all! So with new content being added to the web constantly, how can... Article by: Katie, Technical SEO Expert More articles by Katie
24th Jul 2019 What makes a good mobile site experience? 10 tried and tested UX tips to maximise conversions There has been a lot of talk about mobile responsiveness and optimising sites for mobile devices for a long while now. But if you take a quick look... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
17th Jul 2019 4 reasons content marketing is important to your business As the world becomes more digital-oriented and more people spend their time online, it’s becoming increasingly important for businesses to be on... Article by: David, Digital Marketing and Video Executive More articles by David
Common Search Marketing Myths – Part 10: Content Marketing, Facebook Hashtags and Anchor Text Content marketing only works for certain types of businesses When discussing off-site content marketing with clients in the past, we’ve been... Article by: Aimee, Technical SEO Manager More articles by Aimee
