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06th Jul 2020

10 essential long-term SEO wins to help give your website a shot in the arm

Compared to other digital marketing methods, such as pay-per-click marketing, SEO is a longer-term strategy. Search engine optimisation is a blend of...
Article by:
David, Digital Marketing and Video Executive
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24th Jun 2020

What is internal linking and why is it important?

The term ‘Internal Linking’ refers to the way in which pages within a website connect to each other, via hyperlinks. Rather than External links,...
Article by:
Aimee, Technical SEO Manager
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19th Jun 2020

SEO for Pharma: Why it is important and how to do it

Nowadays, it is more important than ever for companies to have an online presence to build brand awareness, trust, improve reputation, provide...
Article by:
Katie, Technical SEO Expert
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10th Jun 2020

Why you should always optimise your content for SEO, even if your goal isn’t organic traffic

SEO (Search Engine Optimisation) is a key component of any successful content strategy these days, and SEO methods are used all the time even if we...
Article by:
Tom, Managing Director of Varn Digital Marketing
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28th May 2020

Coronavirus and digital marketing: how to make it through to the other side

Some businesses are booming as a result of coronavirus including large supermarkets, Amazon, and Netflix (who are now expecting huge year-on-year...
Article by:
David, Digital Marketing and Video Executive
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20th May 2020

Introducing Facebook Shops: a new way to buy and sell

Many businesses are now looking towards digital methods as a way of keeping their business afloat and reaching new customers, Facebook has been...
Article by:
David, Digital Marketing and Video Executive
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10th May 2020

Google launches Think With Google: Rising Retail Categories

Earlier this month, Google announced the launch of a new tool on Think With Google: Rising Retail Categories. This comes at a time when searches for...
Article by:
David, Digital Marketing and Video Executive
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06th May 2020

Google announces May 2020 Core Algorithm Update: What does it mean for your site and how can you monitor its impact?

On May 4th, Google took to Twitter to announce the roll-out of a broad core algorithm update, named the May 2020 Core Update. As they mention in the...
Article by:
Katie, Technical SEO Expert
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05th May 2020

Google Shopping update: You can now sell on Google for free!

Google announced in April that it would be allowing online merchants in the US to sell for free on Google, in a bid to help businesses connect with...
Article by:
David, Digital Marketing and Video Executive
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