18th Feb 2021 How to Set up Google Analytics 4 (GA4) In our latest blog in our new GA4 series we looked at the advantages of using GA4 and why it is beneficial to set it up now. So, it only made... Article by: Katie, Technical SEO Expert More articles by Katie
11th Feb 2021 Google Ads are going through a phrase… Broad Match Modifier (BMM) may be Google Ads’ best feature - and it is being retired. Only coming into play in early 2019, the “+”... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
09th Feb 2021 “To Click Or Not To Click”? That is the question VARN Research Findings:Most searchers (59.1%) still do not recognise it’s a Google Ad they are looking at. Our recent survey is the latest... Article by: Vicky, Marketing Strategist More articles by Vicky
02nd Feb 2021 The Three ‘Paid Search’ Questions to ask this month In this new series from Varn, we will be asking three vital questions each month all about ‘Paid Search’. We are sure these monthly... Article by: Dave, Paid Search Marketing Manager More articles by Dave
15th Jan 2021 The benefits of upgrading to Google Analytics 4 (GA4) If you follow SEO news feeds or regularly use Google Analytics to monitor your website performance, it is likely that you've heard of the new GA... Article by: Aimee, Technical SEO Manager More articles by Aimee
14th Jan 2021 8 Ways to make your website more accessible and why it is important In 2020, more people than ever have been using the internet with some sources reporting an increase in web traffic of 50%-70% during the first... Article by: Katie, Technical SEO Expert More articles by Katie
07th Jan 2021 Can you Perform Better in 2021 with our search marketing workshops? As we kick off 2021, times are still very uncertain for us all, and we are seeing SEO becoming more important to our clients than ever before. ... Article by: Vicky, Marketing Strategist More articles by Vicky
22nd Dec 2020 5 ways you can improve your SEO outreach efforts So you’ve read our previous article on backlinks and why they are important for your website’s SEO, but you are not sure how you go about... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
15th Dec 2020 How to get to the top of Google Surfaces 2020 has been a year packed with change, and in May Google announced that free listings were now going to be placed on Google Shopping results... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
