01st Nov 2017 How to Track Visits from Google Maps in Google Analytics In order to definitively identify where your organic visits came from so that you can better measure your online traffic / conversions by source, you... Article by: Aimee, Technical SEO Manager More articles by Aimee
11th Oct 2017 If you are in B2B and only try one free software trial for the next six months we recommend you try this one. By combining your sales and marketing data, Leedfeeder enables you to monitor existing customers as well as discovering new ones- when a lead... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
02nd Oct 2017 3 tips to help you prepare for the impact of voice search on SEO That said, the impact that voice search has on your website and rankings will completely depend on your industry, so there is no need to panic as... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
29th Sep 2017 Common Search Marketing Myths – Part 5: Keyword Targeting, Guest Blogging and Changing Domain Keyword Targeting is No Longer Relevant Following the release of the Google Hummingbird update in 2013, SEOs started to pay less attention to target... Article by: Aimee, Technical SEO Manager More articles by Aimee
27th Sep 2017 Web design is dead long live web evolution Essentially websites should be constantly evolving rather than ‘redesigned’ in the traditional sense, i.e. a one off project that sucks time and... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
29th Aug 2017 Common Search Marketing Myths – Part 4: Disavowing Backlinks, Outbound Links and Ads Bidding Disavowing Backlinks is a Waste of Time If you’re not familiar with Google’s Disavow Tool (within Google Search Console), then you may not know... Article by: Aimee, Technical SEO Manager More articles by Aimee
17th Aug 2017 11 tips that a trip to IKEA taught us about web marketing and SEO 1. What IKEA taught us about navigation IKEA stores are all huge, and yet they are easy to navigate around. Each section is clearly... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
25th Jul 2017 VARN Original Research: You Won’t Believe How Many People Don’t Recognise Paid Ads in Google. The fourth in a range of original surveys, the survey was based on independent research first carried out in February 2016, when we were surprised to... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
21st Jul 2017 What is Search Keyword Intent Modelling and why is it important? We all know by now, the importance of identifying the best, most relevant keywords used in searching online for what your business offers.... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
