16th Feb 2018 Why do people actively ignore and complain about Google Ads but happily buy their groceries from paid positions in supermarkets? This group primarily consisted of males and females aged between 18 and 34. Around 41.1% of these individuals will avoid clicking on an advert on... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
15th Feb 2018 Exploring the New Google Search Console When you first visit the new Google Search Console platform, you’re presented with an overview on Performance, Index Coverage and Enhancements –... Article by: Aimee, Technical SEO Manager More articles by Aimee
18th Jan 2018 VARN Original Research: Almost 60% of People Still Don’t Recognise Google Paid Ads When They See Them. Whilst these results may be surprising, they’re not necessarily a bad thing. Take a look at our blog about how this may actually benefit search: Is... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
09th Jan 2018 Is it a bad thing that 57% of people still don’t recognise Google ads in search results? But is this really a bad thing? As someone who uses search engines a lot (and also works in organic search optimisation!) my first reaction is YES. I... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
10th Jan 2018 Common Search Marketing Myths – Part 7: Can Click Through Rates, Domain Age and XML Sitemaps Impact Your Rankings? CTR Doesn't Have an Impact on Ranking There have been many conflicting statements published online in recent years regarding the impact of click... Article by: Aimee, Technical SEO Manager More articles by Aimee
04th Jan 2018 The Biggest Technical SEO Fail of 2017 What Happened? At the beginning of April 2017, the House of Fraser website was moved from HTTP to HTTPS - something that many of us have... Article by: Aimee, Technical SEO Manager More articles by Aimee
16th Jan 2018 If You Use WordPress, You May Need To Update Your Conversion Tracking. Here’s Why… What Did This Tracking Do? Known as ‘on_sent’ tracking, this snippet would automatically execute a JavaScript code upon the successful... Article by: Aimee, Technical SEO Manager More articles by Aimee
01st Dec 2017 Common Search Marketing Myths – Part 6: How PPC Affects Organic Search, the Death of Bing and More Paying for PPC affects my organic position A common myth within the SEO community is that paid advertising has a direct impact on organic... Article by: Aimee, Technical SEO Manager More articles by Aimee
30th Nov 2017 Can You Trust Social Media Profiles? How To Get The Most Out Of Facebook Targeting Why Facebook users can’t be trusted In 2016 Facebook came under fire in the US because the social network was reporting one core target group at a... Article by: Aimee, Technical SEO Manager More articles by Aimee
