Insights

Tom Vaughton

Tom Vaughton

Managing Director of Varn Digital Marketing

Contact on linkedin

Author info - Tom Vaughton

Qualifications: Google Search and Adwords qualified

Experience:

Tom started Varn in 2010 after building on years of experience within the search marketing field. Tom is a regular contributor to the Varn blog and covers a range of different areas in SEO including holistic search strategy and news.

Bio:

Tom has been in the search field for years but outside of work he enjoys playing a part on the local Bradford-on-Avon community and spending time with his young family.

Latest articles by Tom:

Creating a Low-risk, High-value Strategy Using Affiliate Marketing

According to Adam Weiss (the General Manager & Sr. vice president of Rakuten Affiliate Network), affiliate marketing is a low-risk, high-value...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

What makes the perfect SEO sandwich?

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

5 Important SEO Rules For Successful Website Upkeep

Launching a website for your business is just the beginning of your work, not the end. There are some business owners who would like the website to...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why search is more than Google and 6 best practices for a vertical search campaign

The search landscape is rapidly reshaping thanks to the surge in vertical search engines, such as Amazon and the growth of mobile and voice...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why You Should Look At The Timings Of Your AdWords Campaigns

Our time spent online today is very much pattern-driven. During the day throughout a working week, we are more likely to be on a computer at work,...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why do people actively ignore and complain about Google Ads but happily buy their groceries from paid positions in supermarkets?

This group primarily consisted of males and females aged between 18 and 34. Around 41.1% of these individuals will avoid clicking on an advert on...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

VARN Original Research: Almost 60% of People Still Don’t Recognise Google Paid Ads When They See Them.

Whilst these results may be surprising, they’re not necessarily a bad thing. Take a look at our blog about how this may actually benefit search: Is...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Is it a bad thing that 57% of people still don’t recognise Google ads in search results?

But is this really a bad thing? As someone who uses search engines a lot (and also works in organic search optimisation!) my first reaction is YES. I...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

If you are in B2B and only try one free software trial for the next six months we recommend you try this one.

By combining your sales and marketing data, Leedfeeder enables you to monitor existing customers as well as discovering new ones- when a lead...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

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