Insights

Tom Vaughton

Tom Vaughton

Managing Director of Varn Digital Marketing

Contact on linkedin

Author info - Tom Vaughton

Qualifications: Google Search and Adwords qualified

Experience:

Tom started Varn in 2010 after building on years of experience within the search marketing field. Tom is a regular contributor to the Varn blog and covers a range of different areas in SEO including holistic search strategy and news.

Bio:

Tom has been in the search field for years but outside of work he enjoys playing a part on the local Bradford-on-Avon community and spending time with his young family.

Latest articles by Tom:

Would you benefit from bespoke SEO training?

It can make more financial sense to up-skill members of your team in the disciplines of SEO, so you can run your own search marketing and...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why having an online presence could help sales in your high street shop

Over recent months there has been much debate over the impact of the rise of the internet and online shopping on our high streets. However, there is...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Would Your Company Benefit From a Wikipedia Page and How To Get One

We have all seen Wikipedia at the top of our search results. It appears in the number one organic listing spot for around 56% of search terms –...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

You Shouldn’t Just ‘Dabble’ in SEO If You Want Your Business To Grow Sustainably

One of the common phrases we hear from potential clients is “We want to invest in search engine optimisation, but we want to start off small until...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Top Video Tips from Award Winning Cameraman Jeremy Humphries

Video content has become an important part of our lives over recent years and according to Google, 68% of YouTube users in 2016 watched YouTube...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

What are Britain’s best online retailers doing right?

Which? has recently named Britain’s best and worst online retailers, with Homebase faring the worst out of the big brands. This survey has...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Discover Search Keyword Intent Modelling

Search Keyword Intent Modelling, or SKIM for short, is a unique methodology devised by the team here at Varn. Its main aim is to analyse a...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Top 10 tips to create a killer contact page

Your contact page is one of the most important pages on your site. In fact, when analysing client data, we often find that not only is it one of...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Google Search Console: The Latest Version and 10 Things You Should Be Looking At

Having a Google Search Console account for your website is imperative. It is your opportunity to communicate directly with Google, where it is...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

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