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Tom Vaughton

Tom Vaughton

Managing Director of Varn Digital Marketing

Contact on linkedin

Author info - Tom Vaughton

Qualifications: Google Search and Adwords qualified

Experience:

Tom started Varn in 2010 after building on years of experience within the search marketing field. Tom is a regular contributor to the Varn blog and covers a range of different areas in SEO including holistic search strategy and news.

Bio:

Tom has been in the search field for years but outside of work he enjoys playing a part on the local Bradford-on-Avon community and spending time with his young family.

Latest articles by Tom:

3 tips to help you prepare for the impact of voice search on SEO

That said, the impact that voice search has on your website and rankings will completely depend on your industry, so there is no need to panic as...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Web design is dead long live web evolution

Essentially websites should be constantly evolving rather than ‘redesigned’ in the traditional sense, i.e. a one off project that sucks time and...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

11 tips that a trip to IKEA taught us about web marketing and SEO

1. What IKEA taught us about navigation IKEA stores are all huge, and yet they are easy to navigate around. Each section is clearly...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

VARN Original Research: You Won’t Believe How Many People Don’t Recognise Paid Ads in Google.

The fourth in a range of original surveys, the survey was based on independent research first carried out in February 2016, when we were surprised to...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

What is Search Keyword Intent Modelling and why is it important?

We all know by now, the importance of identifying the best, most relevant keywords used in searching online for what your business offers....

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Does your Google AdWords campaign create a profit or just increase your turnover?

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

How To Design a Website That Works: Combining Aesthetics and Usability

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why Your Website Needs Speed For SEO And How RESTful API Can Help

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

How Traditional Businesses Can Disrupt The Established Marketplace With Search Engine Marketing

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

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