Insights

Tom Vaughton

Tom Vaughton

Managing Director of Varn Digital Marketing

Contact on linkedin

Author info - Tom Vaughton

Qualifications: Google Search and Adwords qualified

Experience:

Tom started Varn in 2010 after building on years of experience within the search marketing field. Tom is a regular contributor to the Varn blog and covers a range of different areas in SEO including holistic search strategy and news.

Bio:

Tom has been in the search field for years but outside of work he enjoys playing a part on the local Bradford-on-Avon community and spending time with his young family.

Latest articles by Tom:

57.4% of people don’t know which links on Google are paid ads

In our latest survey, just over 57% of users claimed that they didn’t know which links within the Google search results pages were paid ads. Whilst...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why you should always optimise your content for SEO, even if your goal isn’t organic traffic

SEO (Search Engine Optimisation) is a key component of any successful content strategy these days, and SEO methods are used all the time even if we...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Do you really know what the purpose of your website is?

All too often we see websites that have been designed, built, and populated with content only to discover that the business wasn’t actually sure...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Top 10 reasons shoppers don’t complete purchases online – Part 1

We are going to take a look at why online shoppers abandon their shopping cart purchase before completion – after they have decided to buy an item...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

What makes a good mobile site experience? 10 tried and tested UX tips to maximise conversions

There has been a lot of talk about mobile responsiveness and optimising sites for mobile devices for a long while now. But if you take a quick look...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Boris Johnson, his dead cat, and great SEO

For those of you that follow politics, or the news for that matter, you would have seen that previously Boris Johnson and buses weren’t two things...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Eco-friendly Varn: How to make your business more environmentally friendly

Here at Varn, we recently made the conscious decision to change things up around the office. Once we decided that we wanted to take steps to reduce...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

What is the most important thing I can do to get my website to perform better?

There are so many aspects of digital marketing that you could ask this one question to 100 people and get 100 different answers. But if you are...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

How to grow your business online by predicting customer needs

It is easy to become overly focused on one aspect of your website – providing a conversion or sale. The immediate revenue generating aspect. Whilst...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Sign up to perform better

Stay up to date with the very latest innovations in the world of digital marketing, with the Varn newsletter.

Sign Up for Varn Insights

Sign Up for Latest Insights

Keep up to date with the latest search marketing news, insights, algorithm changes and research

Name *

Email *