Tag Archives: Myths

Common Search Marketing Myths – Part 10: Content Marketing, Facebook Hashtags and Anchor Text

| 17th July 2019

Content marketing only works for certain types of businesses  When discussing off-site content marketing with clients in the past, we’ve been met with a similar question time and time again. Do I really need to invest in content marketing for my type of business? A common misconception is that this type of search marketing can […]

Common Search Marketing Myths – Part 7: Can Click Through Rates, Domain Age and XML Sitemaps Impact Your Rankings?

| 10th January 2018

CTR Doesn’t Have an Impact on Ranking There have been many conflicting statements published online in recent years regarding the impact of click through rate on search results. Google themselves have stated in the past that CTR would be too easily manipulated for it to be used for ranking purposes. However, SEO experts such as […]