Whilst AdWords and Analytics are extremely helpful tools, there’s no way to automatically measure ROI within non-Google campaigns. However, the Cost Data Upload tools within Google Analytics allow us to do just that.
Above all, we learned that Google no longer thinks a ‘mobile-first’ world is something which is happening or is due to happen in the future, but as something that has already happened.
In a previous blog, we outlined some of the reasons why all publishers should be using Google Analytics. It is an invaluable free online tool that can help publishers gain an insight into their site’s audience and the type of content they are looking for. There is one particular report on Google Analytics that is […]
According to a recent study, 91% of content does not get any search traffic at all! So with new content being added to the web constantly, how can you ensure that YOUR content is in the 9% of pages being clicked on? The simple answer is DATA! You need to create data-driven content about topics […]
Keep up to date with the latest search marketing news, insights, algorithm changes and research