26th Aug 2014 Improve Your Search Ranking By Changing To HTTPS HTTPS stands for Hypertext Transfer Protocol Secure (HTTPS) and is simply a protocol to ensure communication is secure over a computer... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
18th Aug 2014 Our Team: SEO, PPC And Football? Thomas monitors and manages our off site SEO, blogs and PPC campaigns for Varn’s many clients with the goal of delivering ROI. Some of you reading... Article by: Aimee, Technical SEO Manager More articles by Aimee
13th Aug 2014 What is ‘Google Pigeon’ and how will it affect your local search results? So what's Google Pigeon all about?As with any Google algorithm, 'Pigeon' has been put in place to ensure accurate results are displayed when... Article by: Aimee, Technical SEO Manager More articles by Aimee
31st Jul 2014 How Varn ended up in the Guardian and how this could help your online marketing Marketing and PR, in the form of pitching stories to online press for publicity and helping with a websites link profile, we have talked about in... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
23rd Jul 2014 Ignore Your Sub-Pages At Your Peril It’s common to think of visiting a website in terms of a journey. Understanding and influencing the customer journey through a website is... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
07th Jul 2014 Pay Less Per Conversion/Click by Finding New Locations To Target in Google Adwords (more…) Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
14th Jul 2014 How Analytics can help improve your website conversion rate First of all – you will need a Google account to access this software. The software performs a raft of analytical functions that if acted... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
30th Jun 2014 The New and Improved Universal Analytics (more…) Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
25th Jun 2014 Why your website USP is critical to success The Unique Selling Point, or as it is sometimes referred to – a unique value proposition – is the one thing that sets your business apart and... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
