11th Oct 2018 Discover Search Keyword Intent Modelling Search Keyword Intent Modelling, or SKIM for short, is a unique methodology devised by the team here at Varn. Its main aim is to analyse a... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
05th Oct 2018 Top 10 tips to create a killer contact page Your contact page is one of the most important pages on your site. In fact, when analysing client data, we often find that not only is it one of... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
26th Sep 2018 Google Analytics, Google Images and the Referral Source URL Recent research undertaken by Google (https://ai.google/research/pubs/pub36300) into how children use search engines identified several search... Article by: Katie, Technical SEO Expert More articles by Katie
21st Sep 2018 New Features in Google Search Console Google Search Console has long been an important tool for any SEO or site owner, helping users to monitor traffic, rankings and search queries,... Article by: Katie, Technical SEO Expert More articles by Katie
20th Aug 2018 Top Tips for Content That Users Will Love When chatting with clients, we not only discuss the ways that we can help to optimise their sites with onsite SEO, but we also discuss the importance... Article by: David, Digital Marketing and Video Executive More articles by David
06th Aug 2018 Speakable Schema Markup for Publishers and its Impact on SEO With this kind of exposure, it’s important to ensure your website and the content you’re sharing online is able to be picked up by Google... Article by: Aimee, Technical SEO Manager More articles by Aimee
02nd Aug 2018 VARN Original Research: Over 59% of people still don’t know the difference between organic and paid search results For our latest research please CLICK HERE. When entering a query in to Google Search, Google provides you with a page of results, and for... Article by: David, Digital Marketing and Video Executive More articles by David
24th Jul 2018 Can Google Crawl Content in Accordions for SEO? When designing a webpage, the battle between optimising SEO whilst maintaining an aesthetically pleasing webpage design is one that requires a... Article by: Katie, Technical SEO Expert More articles by Katie
18th Jul 2018 Google Search Console: The Latest Version and 10 Things You Should Be Looking At Having a Google Search Console account for your website is imperative. It is your opportunity to communicate directly with Google, where it is... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
