Insights

Tom Vaughton

Tom Vaughton

Managing Director of Varn Digital Marketing

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Author info - Tom Vaughton

Qualifications: Google Search and Adwords qualified

Experience:

Tom started Varn in 2010 after building on years of experience within the search marketing field. Tom is a regular contributor to the Varn blog and covers a range of different areas in SEO including holistic search strategy and news.

Bio:

Tom has been in the search field for years but outside of work he enjoys playing a part on the local Bradford-on-Avon community and spending time with his young family.

Latest articles by Tom:

Different Strategies You Need For Optimising Mobile SEO

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Digital Branding: 6 Mistakes That Let Down Your User Experience

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why Your Website’s Imagery Needs The Professional Touch

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why We Helped Make The Biggest Paper Bag In The World

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Adblocking is not the end of the free content world

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

How vulnerable is your site to Negative SEO?

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Make Your Marketing Campaigns Count With This ‘Quick-Glance’ Seasonality Chart

Timing and context is everything in terms of marketing. You need to know when sales are on, when Halloween presents a ‘theme’ opportunity, when...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why Content Is More Important than Ever in Google’s Eyes

As Google continues to focus its attention on the ‘user experience’, content is now more important than it ever has been. In fact, just this...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why Do People Leave My Shopping Cart? And How To Prevent This

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

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