Insights

Tom Vaughton

Tom Vaughton

Managing Director of Varn Digital Marketing

Contact on linkedin

Author info - Tom Vaughton

Qualifications: Google Search and Adwords qualified

Experience:

Tom started Varn in 2010 after building on years of experience within the search marketing field. Tom is a regular contributor to the Varn blog and covers a range of different areas in SEO including holistic search strategy and news.

Bio:

Tom has been in the search field for years but outside of work he enjoys playing a part on the local Bradford-on-Avon community and spending time with his young family.

Latest articles by Tom:

Review Of The New Edge Browser From Microsoft

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

How Smart Phones Are Changing The Paths To Purchase

Smart phones have meant that we can be, for all intents and purposes, omniscient in a shopping environment. If we want to know something about a...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Have You Ever Calculated The Revenue And ROI That Your Website And Online Marketing Could Create To See If It’s Worth It?

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

What Is ‘Quality Website Content’ & 6 Steps To Get It

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why Google Is Not Telling You Everything About Ranking Signals

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

5 Tips For Better Navigation On Your Website

Whilst there is currently a lot of focus in SEO circles on the importance of website content and mobile optimisation as signals, navigation...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Google’s New Mobile-Friendly URL Algorithm: Are You Aware Of The Changes?

As we have stated previously on this blog – if you don’t want your ranking ultimately penalised then it’s now a ‘must’ that you...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Increase Your Website’s Effectiveness With A/B Testing

When someone visits your website you want them to be interested, engaged and motivated to go on a pre-prescribed journey through a process, all the...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Are People Using Shorter Searches For B2B Services?

The amount of queries that are eight words long has been growing fast in search in the last seven years. (more…)

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

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