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Tom Vaughton

Tom Vaughton

Managing Director of Varn Digital Marketing

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Author info - Tom Vaughton

Qualifications: Google Search and Adwords qualified

Experience:

Tom started Varn in 2010 after building on years of experience within the search marketing field. Tom is a regular contributor to the Varn blog and covers a range of different areas in SEO including holistic search strategy and news.

Bio:

Tom has been in the search field for years but outside of work he enjoys playing a part on the local Bradford-on-Avon community and spending time with his young family.

Latest articles by Tom:

26th Aug 2014

Improve Your Search Ranking By Changing To HTTPS

  HTTPS stands for Hypertext Transfer Protocol Secure (HTTPS) and is simply a protocol to ensure communication is secure over a computer...
Article by:
Tom Vaughton, Managing Director of Varn Digital Marketing
31st Jul 2014

How Varn ended up in the Guardian and how this could help your online marketing

Marketing and PR, in the form of pitching stories to online press for publicity and helping with a websites link profile, we have talked about in...
Article by:
Tom Vaughton, Managing Director of Varn Digital Marketing
23rd Jul 2014

Ignore Your Sub-Pages At Your Peril

  It’s common to think of visiting a website in terms of a journey. Understanding and influencing the customer journey through a website is...
Article by:
Tom Vaughton, Managing Director of Varn Digital Marketing
07th Jul 2014

Pay Less Per Conversion/Click by Finding New Locations To Target in Google Adwords

(more…)
Article by:
Tom Vaughton, Managing Director of Varn Digital Marketing
14th Jul 2014

How Analytics can help improve your website conversion rate

  First of all – you will need a Google account to access this software. The software performs a raft of analytical functions that if acted...
Article by:
Tom Vaughton, Managing Director of Varn Digital Marketing
30th Jun 2014

The New and Improved Universal Analytics

(more…)
Article by:
Tom Vaughton, Managing Director of Varn Digital Marketing
25th Jun 2014

Why your website USP is critical to success

The Unique Selling Point, or as it is sometimes referred to – a unique value proposition – is the one thing that sets your business apart and...
Article by:
Tom Vaughton, Managing Director of Varn Digital Marketing
13th Jun 2014

The surprise 11,500 hosting bill and why you need to check your web hosting terms

  Imagine the horror of receiving a bill for over 11.5k for only two days of data usage by your web hosting service, when some days you will...
Article by:
Tom Vaughton, Managing Director of Varn Digital Marketing
06th Jun 2014

15 Top Tips For Successful Email Marketing Campaigns

  Email marketing (also known as E-Marketing) is sending promotional messages about your company via email. It is an effective alternative...
Article by:
Tom Vaughton, Managing Director of Varn Digital Marketing

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