Insights

Tom Vaughton

Tom Vaughton

Managing Director of Varn Digital Marketing

Contact on linkedin

Author info - Tom Vaughton

Qualifications: Google Search and Adwords qualified

Experience:

Tom started Varn in 2010 after building on years of experience within the search marketing field. Tom is a regular contributor to the Varn blog and covers a range of different areas in SEO including holistic search strategy and news.

Bio:

Tom has been in the search field for years but outside of work he enjoys playing a part on the local Bradford-on-Avon community and spending time with his young family.

Latest articles by Tom:

Google Now Checks Your Website Is Mobile Friendly. Are You Ready?

For indexing websites, Google’s web crawlers will now label sites ‘mobile friendly’ and they are also testing this as a ranking signal. So…...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

What Does The Google Penguin Update Mean For Link Building

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

The Time Of Easy Success Online Is Over

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why You Need To Check Your Links After The Recent Google Penguin 3.0 Update

A representative from Google has confirmed that a much anticipated Penguin 3.0 update was rolled out on Friday 17 October – a year after the last...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Why Good SEO Techniques Are Future Proof

In the last few years Google has been updating its algorithms a lot and has honed in on semantic search rather than just keyword data –...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Eight Steps To Take Control Of Your Brand In Local Search

Local listing optimisation is crucial to local SEO. (more…)

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

Everyone Is Blogging! Why Does Your Website Need A Blog?

Blogs are good for your website and your brand for a multitude of reasons. (more…)

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

How Your Website Speed Impacts On Your Google Ranking And Conversion Rate

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

How Twitter Advertising can work for your business

As more companies use their marketing spend on social media, there will be an increasing need to quantify results. This is something Twitter has...

Article by:

Tom Vaughton, Managing Director of Varn Digital Marketing

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