Tag Archives: varn original research

Varn Original Research: 35.1% of users recognise ads on Google but don’t click on them

You can read our latest research here.  In July, we asked users the question “Do you know which links on the Google search results page are paid adverts?” Looking at the stats closer, we saw that just over 35% of UK respondents do recognise these ads but choose not to click on them, whilst just […]