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Katie New

Katie New

Technical SEO Expert

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Author info - Katie New

Qualifications: Google Search and Google Analytics Qualified

Experience:

Katie’s experience covers statistical reporting, project management and technical copywriting. Katie manages a range of clients at Varn ensuring smooth communication between departments including content, web development and paid search. 

Bio:

Katie has been at Varn for over 3 years developing a specialisation, in search analytics and technical SEO.

Latest articles by Katie:

21st May 2019

What’s SERP?! An essential guide to SERP Features: Part 5

In this instalment of What’s SERP, we will summarise everything we have covered in the past 4 blogs, including what a SERP feature is, what types...
Article by:
Katie New, Technical SEO Expert
11th Apr 2019

What’s SERP?! An essential guide to SERP Features: Part 4

In this instalment of What’s SERP, we will be looking at paid-for SERP features – Google Ads and Google Shopping. Both of these advert types are...
Article by:
Katie New, Technical SEO Expert
13th Mar 2019

What’s SERP?! An essential guide to SERP Features: Part 3

In this instalment of What’s SERP, we will be looking at one of the best performing types of search result, Rich Snippets. We will also focus on a...
Article by:
Katie New, Technical SEO Expert
13th Feb 2019

What’s SERP?! An essential guide to SERP Features: Part 2

Following the introduction to SERP features in the last installment of our blog series where we focused on Featured Snippets and Related Questions,...
Article by:
Katie New, Technical SEO Expert
18th Jan 2019

What’s SERP?! An essential guide to SERP Features: Part 1

Whether you are a website owner, an SEO or simply somebody who regularly uses search engines to browse the web, you will have noticed the evolution...
Article by:
Katie New, Technical SEO Expert
03rd Jan 2019

How to get the most from your Google My Business profile

What is Google My Business and why is it important? 2018 has been a year of change in Google’s search results, with less space being allocated to...
Article by:
Katie New, Technical SEO Expert
26th Dec 2018

How to get the most out of Google Analytics

What makes a website successful? How can we assess the performance of a website? How can we identify areas that need improvement? Running and...
Article by:
Katie New, Technical SEO Expert
26th Sep 2018

Google Analytics, Google Images and the Referral Source URL

Recent research undertaken by Google (https://ai.google/research/pubs/pub36300) into how children use search engines identified several search...
Article by:
Katie New, Technical SEO Expert
21st Sep 2018

New Features in Google Search Console

Google Search Console has long been an important tool for any SEO or site owner, helping users to monitor traffic, rankings and search queries,...
Article by:
Katie New, Technical SEO Expert

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