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Katie New

Katie New

Technical SEO Expert

Contact on linkedin

Author info - Katie New

Qualifications: Google Search and Google Analytics Qualified

Experience:

Katie’s experience covers statistical reporting, project management and technical copywriting. Katie manages a range of clients at Varn ensuring smooth communication between departments including content, web development and paid search.

Bio:

Katie has been at Varn for over 3 years developing a specialisation, in search analytics and technical SEO.

Latest articles by Katie:

Google’s new feature informs users when their search query does not return relevant results

Google has started to roll out a new update to its search results pages in the US, displaying a message to users to notify them when it is unable to...

Article by:

Katie New, Technical SEO Expert

What important website information should you update during the Coronavirus pandemic for Google and users?

Key takeaways Edit information directly on your website, ensuring it covers changes to business operations due to COVID-19. Update...

Article by:

Katie New, Technical SEO Expert

Google’s Featured Snippet Update and what Deduplication means for your website

Once again, Google has been rolling out new changes to the search listings and results pages worldwide. This time, the focus is on deduplicating...

Article by:

Katie New, Technical SEO Expert

In The Schema Things: An essential guide to Schema for your website: Part 3

In this instalment of our blog series, In The Schema Things, we will be focusing on schema for online publishers. Online publishers are constantly...

Article by:

Katie New, Technical SEO Expert

In The Schema Things: An essential guide to schema for your website: Part 2

Following the introduction to schema in the last instalment of our blog series where we focused on schema that should be used on all sites, in Part 2...

Article by:

Katie New, Technical SEO Expert

In The Schema Things: An essential guide to Schema for your website: Part 1

All webmasters want the same thing, relevant traffic to their site. And we all know that performing well in search engine results = traffic on site....

Article by:

Katie New, Technical SEO Expert

Why Google Analytics Site Search Data is an online publisher’s best friend

In a previous blog, we outlined some of the reasons why all publishers should be using Google Analytics. It is an invaluable free online tool that...

Article by:

Katie New, Technical SEO Expert

Why publishers NEED to be using Google Analytics

According to a recent study, 91% of content does not get any search traffic at all! So with new content being added to the web constantly, how can...

Article by:

Katie New, Technical SEO Expert

How to Find Featured Snippet Opportunities

Our recent blog series, ‘What’s SERP?!’, looked at different types of SERP features, why they are important for your site, and how to optimise...

Article by:

Katie New, Technical SEO Expert

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