Insights

Aimee Talbot

Aimee Talbot

Technical SEO Manager

Contact on linkedin

Author info - Aimee Talbot

Qualifications: Google Search and Google Analytics Qualified

Experience:

Aimee has over 10 years of experience in the world of search marketing with a specialisation in both Technical SEO and statistical analysis. Aimee has in-depth knowledge around both on and off-page SEO best practices and is well versed in tools such as Google Analytics, Search Console and all of the relevant SEO platforms.

Bio:

Aimee started her career at Varn in 2012 and enjoys working alongside both the paid search and content marketing teams to develop long term strategies that help clients achieve better search rankings.

Latest articles by Aimee:

Exploring the New Google Search Console

When you first visit the new Google Search Console platform, you’re presented with an overview on Performance, Index Coverage and Enhancements –...

Article by:

Aimee Talbot, Technical SEO Manager

Common Search Marketing Myths – Part 7: Can Click Through Rates, Domain Age and XML Sitemaps Impact Your Rankings?

CTR Doesn't Have an Impact on Ranking There have been many conflicting statements published online in recent years regarding the impact of click...

Article by:

Aimee Talbot, Technical SEO Manager

The Biggest Technical SEO Fail of 2017

What Happened? At the beginning of April 2017, the House of Fraser website was moved from HTTP to HTTPS - something that many of us have...

Article by:

Aimee Talbot, Technical SEO Manager

If You Use WordPress, You May Need To Update Your Conversion Tracking. Here’s Why…

What Did This Tracking Do? Known as ‘on_sent’ tracking, this snippet would automatically execute a JavaScript code upon the successful...

Article by:

Aimee Talbot, Technical SEO Manager

Common Search Marketing Myths – Part 6: How PPC Affects Organic Search, the Death of Bing and More

Paying for PPC affects my organic position A common myth within the SEO community is that paid advertising has a direct impact on organic...

Article by:

Aimee Talbot, Technical SEO Manager

Can You Trust Social Media Profiles? How To Get The Most Out Of Facebook Targeting

Why Facebook users can’t be trusted In 2016 Facebook came under fire in the US because the social network was reporting one core target group at a...

Article by:

Aimee Talbot, Technical SEO Manager

How to Track Visits from Google Maps in Google Analytics

In order to definitively identify where your organic visits came from so that you can better measure your online traffic / conversions by source, you...

Article by:

Aimee Talbot, Technical SEO Manager

Common Search Marketing Myths – Part 5: Keyword Targeting, Guest Blogging and Changing Domain

Keyword Targeting is No Longer Relevant Following the release of the Google Hummingbird update in 2013, SEOs started to pay less attention to target...

Article by:

Aimee Talbot, Technical SEO Manager

Common Search Marketing Myths – Part 4: Disavowing Backlinks, Outbound Links and Ads Bidding

Disavowing Backlinks is a Waste of Time If you’re not familiar with Google’s Disavow Tool (within Google Search Console), then you may not know...

Article by:

Aimee Talbot, Technical SEO Manager

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